SNOO Review: Is The SNOO Worth The Price?

SNOO Review: My experience with the SNOO smart sleeper bassinet.

During my pregnancy, I had many concerns about caring for my newborn. One of the major concerns that I had was Sudden Infant Death Syndrom (SIDS). During my childhood, a family friend lost their baby to SIDS and it was heavily on my mind throughout my pregnancy.

SIDS affects .05% of newborns born in the US. Luckily, there is a lot of research available about the causes of SIDS and what you can do to help prevent SIDS. After learning that one of the most preventable causes of SIDS is unsafe sleeping habits (including stomach sleeping and bed-sharing), I was on the hunt for a bassinet that would keep my son safe.

Around the same time, I was reading The Happiest Baby on the Block, which I highly recommend. Happiest Baby author, Dr. Kevin Harp, created the SNOO smart sleeper and mentioned it a few times throughout his book. His theory (in summary) is that babies are born a trimester too early and need to feel the sensation of the womb the first three months of life to be remain soothed. To support his theory around soothing infants for better sleep, he developed the SNOO smart sleeper.

Theory aside, what really caught my attention about the SNOO is that it is a very safe baby bed. Thanks to an ingenious design, the baby is placed in a swaddle and the swaddle clips into the side of the SNOO. That means when used correctly, it is impossible for the baby to roll over.


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This shows my sweet boy swaddled up and ready for a safe and restful night of sleep.


After reading about the SNOO, I immediately went to the to find the price. WOW! Sticker shock is probably an understatement when I saw the price was over $1,000 at $1,160.00.

I did research and read the SNOO reviews, most of which were glowing. The SNOO seemed to be the safest (and most expensive) option I could find. I was on the fence due to the price, until the SNOO went on sale for 30% off. I somehow justified the sale price of $812 (you can’t put a price on safety!) and ordered it.

5 Reasons Why I Bought A SNOO Smart Sleeper Bassinet

  1. 30 Day Money Back Guarantee: The company makes it very easy to try and return if you are not satisfied. I ordered the SNOO (on sale) four months before my baby was born, but requested the SNOO ship closer to my due date. The SNOO arrived a week before little man, leaving us three weeks to try it before deciding if we would return or keep.
  2. Roll Over Proof Bed: The SNOO makes it literally impossible for your baby to roll onto their stomach while sleeping. You put the baby in the swaddle sack, the swaddle sack clips into the side of the SNOO, ensuring the baby stays on his or her back.
  3. Safest Baby Bed Available: You cannot put a price on safety and the SNOO is the only bed to meet all American Academy of Pediatrics safe sleep recommendations. In addition to keeping the baby on his back all night, the swaddle sack that comes with the SNOO is hip safe, reduces overheating and cannot unravel like a swaddle blanket thanks to velcro and zippers.
  4. Soothing: The SNOO gently rocks the baby with light white noise playing in the background. If the baby gets fussy, the SNOO automatically increases the rocking and the white noise. And, if the SNOO soothing isn’t working, guess what, it will alert you via the SNOO app.
  5. Sleep Training: I read a number of SNOO reviews from parents who purchased the SNOO as a last resort after they had gone weeks (or months!) without sleeping due to a fussy baby. After the fussy baby adjusted to it, the overtired parents all seemed to indicate the SNOO was a life changer for all. It seemed like a better idea to start out with the SNOO to create healthy sleep habits right off the bat.

It is also worth mentioning, the SNOO is very beautifully designed. I did not care about the aesthetics at all (safety first folks!), but it will look beautiful in any space.

Is the SNOO worth the money?

In short- YES! I suppose it is hard to say if our son is just a “good sleeper” or if his amazing sleep habits developed due to the soothing provided by the SNOO. I actually feel guilty about the amount of sleep we have had over the past five months. I have heard many horror stories about sleep-deprived parents and I am proud to say the SNOO has saved me from that feeling.


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This guy is the Happiest Baby after clocking 7-8 hours of sleep straight each night!


I will say, without a doubt, the SNOO helps my son fall asleep faster and stay asleep longer.

We stayed in a hotel when he was about 2 months old and he slept in a pack and play. When it was time for bed, we put him in a Halo sleepsack and turned on some white noise. It took him longer to fall asleep (and a lot more rocking from us, at least 15 minutes). He woke up more frequently than at home, and I woke up multiple times throughout the night to check on him.

The SNOO helps my son stay asleep longer. I have watched him on the baby monitor and sometimes he starts to wake up or stir around 60 minutes after he goes to sleep. His eyes open and then you can see him peacefully fall back to sleep from the gentle rocking.

My son is just about 5 months old now and sleeps typically 11-12 hours a night with one or two feedings. We have a set bedtime and rarely have any struggles to get him to sleep. Naptime is a breeze. After I feed him around 4 am, I lay him down in the SNOO and he falls asleep in a few minutes.

As I mentioned earlier, you can’t put a price on safety. As a new mom, I constantly worry about, well, everything. The SNOO alleviated my night time sleep worries. I sleep like a rock knowing he is sleeping safely in his SNOO.

We will start weaning him from the SNOO pretty soon, but I am not worried about the transition. He has been napping outside of the SNOO for the last few weeks and the adjustment has been seamless. The SNOO app also includes a weaning feature.

How to Afford a SNOO

I think it is safe to say the average family is not going to spend over $1000 for a baby bassinet (that will be used for only 6 months!) without careful consideration. If you are considering buying a SNOO, but hesitating due to the price- find a way to fit the SNOO in your baby budget.

Whether you save $29 a week for each week of your pregnancy or skip on other items (like a crib) that you won’t need right away, find a way.  Also, keep an eye on the Snoo website, e-newsletter and social media so you are notified when it is on sale (typically, it goes on sale every holiday or when the SNOO inventory is low- it was 35% off the day I wrote this article). You could also consider asking your family to pitch in.

If you are a working mom and your office is throwing you a baby shower, the SNOO would definitely be something to request gift cards for (your employer will appreciate you coming to work well rested!). Some employers have a discount program set up with The Happiest Baby or even purchase them for their employees, so definitely ask!! As a final resort, The Happiest Baby offers financing through Affirm, but you will have enough expenses to pay off after you receive your hospital bills, so be mindful of your financial situation before financing any baby items.

Are you considering buying a SNOO? I hope my SNOO review helps with your decision. Please leave your questions and comments below!

Snoo review: Is it worth spending over $1000 on a baby bed?

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